i first heard about Primark way back in 2011 when my best friend returned home from her study abroad in London and gushed to me about this amazing & affordable retailer she had discovered. at the time, nothing was available online or in the States. fast forward to 2015 when i was in Boston for Thanksgiving with my family and a new Primark store had just opened! it was the first location opened in the US and i dragged Robbie there so i could finally shop the UK sensation on Black Friday {proof here} and see what all the hype was about.while Primark hasn't quite made it to the West Coast yet, there are now eight locations in the US! the fast fashion retailer is based in Ireland and there's just something about their eye for style and design over in the UK. not to mention, Primark's mission is to keep prices low while still respecting the people who make their products and the planet. now that's a brand i can get behind!below, i've styled some of my very favorite vacation looks, exclusively from Primark! i've linked what i can at the very bottom of the post, but sadly not everything is available online. if you're on the East Coast, be sure to pop into a store and snag some amazing summer friends! xx
outfit 1:orange tunic coverup c|o Primark'tropic like it's hot' one piece c|o Primarkpink tassel earringsShow Orchid lipstickoutfit 2:embroidered OTS dress c|o Primarkpink gingham slides c|o Primark'holiday' tote c|o Primarkstraw hat c|o PrimarkShow Orchid lipstick
photos by Christine Hanks Photography
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